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We print the t-shirts the traditional way, through a simple but labour intensive method known as screen printing. The design is shot onto film then turned into a silk screen. Coloured inks are then drawn across the screen by hand onto the t-shirts, not mass produced by machine.

Most of the Jakes designs have a vintage aesthetic and relaxed appearance, captured in the faded look of the prints. Jakes  t-shirts are recognisable by the use of classic colours overlaid by Vintage style artwork and lettering, the most famous being Lucky7.